Time is the enemy - even if an original data source was accurate at the time of capture, as every day goes by it degrades and becomes “lapsed” even though it may be perceived to be (and sometimes sold as!), “clean”.

Recent B2B data cleansing campaigns have shown that up to 50% of contact data (from an existing “live” customer base) is out of date. This is simply because people move – they move roles within an organisation, or they leave altogether. This creates gaps in your contact strategy and no matter how well-crafted an email campaign or how appealing a promotion is, if it doesn’t reach the intended recipient because the data is out of date it will fail. Miserably.

Data cleansing doesn’t sound very exciting. It’s usually undertaken from a GDPR and compliance perspective. We achieve the former and the latter but add so much more value. Our most effective channel is via the telephone (the power of the human voice!). We engage with your target data and use this opportunity to create interest and generate pre-qualified sales leads. For example,

• Recapture permissions and preferred contact methods
• Reinvigorate interest with lapsed customers
• Proactively “triage” the customer and ask if there is anything else we can help with.

We pride ourselves on delivering a real ROI on our data cleansing campaigns – measured in pre-qualified sales leads and eventual sales.

If you would like Tennyson to bring a whole new perspective to your data cleansing, please complete the form…