Account Management

Account Management is sometimes executed as a reactive role, akin to a customer service role. Whilst there are some common elements - usually around the softer skills - for example empathy, patience and listening - we believe that to be at the top of your game as an Account Manager you also need a degree of the Hunter mentality, usually associated with a New Business role.

Don’t let this approach scare you- we’re not referring to fast-paced quick wins, little or no customer development (we win ’em and then we move on). What we refer to is a customer centric mindset - approaching the discipline of Account Management with the pace of a New Business team, using a consultative methodology to help your customers fulfill their ambitions, solve their problems, and achieve their goals. We position your brand as a consultative partner, not just another transactional supplier. This approach sets us apart and delivers the maximum value for your customers and in turn the maximum ROI for you, our potential client.

First foray into Account Management? We can build and execute a contact strategy including a rolling portfolio penetration plan, a triggers strategy and other actions based on customer behaviour or inaction. We can hand off to you at that point, or we can then supply the talent to do it on your behalf, under your brand.

Already Account Managing some or all of your customer base? We can integrate with your current systems as required and can work alongside your existing Account Management teams or as a stand-alone solution. Why not use us to benchmark against your existing teams?

To find out how Tennyson can deliver your Account Management experience please complete the form...